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User
experience: Participants
learned of the program by one of three ways:
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1. |
text message, |
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2. |
web site posting or |
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3. |
in-store promotion. |
Very simply, users sent the text message "win"
to a short code entering them into a weekly drawing for prizes.
All entries were eliglible for a grand prize drawing at the
end of the program.
In accordance with current laws, an alternative method allowed
non-SMS users to enter the sweepstakes by post card.
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